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Meet the Team

The Better Betting Foundation represents a true marriage of experienced Blockchain and iGaming experts.

Portrait of Adriaan Brink

Adriaan Brink


iCoins Founder (2007) pioneer of Crypto-Currency

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Adriaan started professional programming on ICL and UNIVAC mainframes performing statistical analysis of large surveys in 1984.

Having witnessed the potential of the internet and the success of the UK National Lottery, in early 1995 the idea was born for an Internet based lottery. Operating out of Liechtenstein Brink established InterLotto - the world’s first legal Internet lottery and quickly established its position as a leading e-commerce site in Europe. In 1997 the International Federation of Red Cross and Red Crescent Societies reached agreement to become the major beneficiary and the site was renamed PLUS Lotto.

As CEO of The International Lottery in Liechtenstein Foundation, the operator of the lottery, Brink architected the systems and directed the design and development team. He also took care of marketing, sales and charity relationships.

In 1998 Brink was a founding director and CTO of Earthport ( – a UK based Payment Services Company specializing in direct from bank Internet payment mechanisms. Earthport is listed on AIM in the UK.

In 2001 Brink formed Zabadoo AG and bought the lottery systems from Earthport. Zabadoo expanded the markets to include new 3rd party partners marketing branded lotteries.

In late 2004 Brink joined the team at Mahjong Mania to bring for money, multiplayer internet Mahjong to the world. Mahjong Mania was the principal business activity of TSX listed company Dynasty Gaming Inc. (TSX:DNY). He was President of Mahjong Systems Limited for 4 years and was instrumental in pioneering multiplayer Mahjong on the Internet.

In 2007 Brink formed iCoins Limited and introduced his new concept in the way money should move on the Internet. iCoins was an idea ahead of its time and many concepts were similar to Bitcoin.

In 2010 Brink re-focused his development resources on apps for smart phones and social networks. He has released a number of these including a mobile sportsbook (iphone, ipad, android, blackberry) and some innovative Facebook apps.

In 2011 Brink formed Socialitize Ltd to develop and operate sports betting oriented apps on Facebook and mobile. Socialitize owns and operates the 2BET2 sports prediction game on Facebook (, smart phones and tablets.

Since February 2015 Brink has been consulting to Gamesys Ltd in London, UK building a new sports book.

Portrait of Ian Sherrington

Ian Sherrington


Created the first ever Internet Sportsbook in 1996

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Ian is perhaps best known in the industry for proposing and then creating the first ever Internet Sportsbook in January 1996 - After 21 years, the first and the best is still online!

As Technical Director of Intertops since its founding in 1983, Ian oversaw many new innovations such as the first Sportsbook to accept single match bets across the board, owner of the first online bookmaking license issued in the UK and many technical advances with voice recognition telephone betting systems, OCR betting coupons and the introduction of a personalized betting coupon printing system.

Following the success of, Ian was one of the first to integrate an online casino, payment systems and wrote one of the industry’s best known affiliate programs.

During 2003, Ian founded Mahjong Mania in Montreal, Canada. Mahjong Mania created the first aggregated cash-play Mahjong game and was successful in signing up many of the best known online casinos and software suppliers. During 2005 Mahjong Mania reversed into Canadian publicly traded company which later became Dynasty Gaming.

After Canada, Ian moved to Singapore where he created a Live Bingo system and a P2P Mobile Betting Solution as well as being consulted by many major online gaming companies in the region.

Over the last few years, Ian has been developing a P2P Betting Exchange incorporating an In-Play Cricket Betting game which can be applied to Blockchain technologies.

Portrait of Vlad Agaev

Vlad Agaev


Blockchain developer

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Vlad is also known as Vlad Wulf, a popular Blockchain instructor. Vladimir has done numerous seminars and webinars educating developers and business people about the Blockchain technology.

Armed with a legal and computer science background, Vladimir is experienced in Ethereum, smart contracts, and full-stack Blockchain development. He has worked with startups and with big banking institutions helping them building solutions on top of Blockchain technology.

Vladimir's skills range from low level technical expertise to high level architecture solutions.


Portrait of Jon Matonis

Jon Matonis


Founding Director of the Bitcoin Foundation

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Jon Matonis is a Founding Director of the Bitcoin Foundation and his career has included senior influential posts at VISA International, VeriSign, Sumitomo Bank, and Hushmail.

An economist and e-Money researcher focused on expanding the circulation of nonpolitical digital currencies, Jon also serves as an independent board director to companies in the Bitcoin, the Blockchain, mobile payments, and gaming sectors. Jon has been a featured guest on CNN, CNBC, Bloomberg, NPR, Al Jazeera, RT, Virgin Radio, and numerous podcasts. As a prominent fintech columnist with Forbes Magazine, American Banker, and CoinDesk, he recently joined the editorial board for the cryptocurrency journal Ledger. His early work on digital cash systems and financial cryptography has been published by Dow Jones and the London School of Economics.

Jon advocates worldwide for Bitcoin and its disruptive economic implications to a wide variety of audiences, including members of the Federal Reserve, Bank of England, ECB, SWIFT, IRS, DOJ, retail payment networks, major financial institutions, financial regulatory bodies, mobile money issuers, iGaming operators, information security firms, hedge funds, gold investors, and family offices.

Portrait of Jez San OBE

Jez San OBE


Founder and CEO of

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Jez San OBE, is founder and CEO of – developing casino games on the blockchain – which had a successful ICO in July 2017. He was inspired to become a computer game developer in the 1970s, and after playing the first ever massively multiplayer game Multi-User Dungeon (MUD) he founded one of the earliest British games developers, Argonaut in 1982, creating multiple multimillion-selling video games including Star Fox, Croc, and Harry Potter. Jez was a pioneer in the field of real-time 3D computer graphics and his first game, StarGlider, was one of the earliest 3D games ever published. He co-invented the Super FX graphics RISC processor for Nintendo, the first custom chip to render 3D computer graphics in a game system.

Jez has maintained an active role in computer games and online gaming, including work with console game developers Ninja Theory, mobile developer Origin8 and until recently, a leading 3D online poker room. Jez is also an angel investor and some of his investments have included the artificial intelligence pioneer DeepMind 17 Technologies (acquired by Google in 2014) and the cryptocurrency exchange Kraken.

Portrait of Eric Benz

Eric Benz


Cryptopay Managing Director, BlockEx Senior Advisor

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Eric Benz has over 10 years of experience working in and around Financial Technology. He has delivered innovative SaaS systems for some of today’s biggest institutions around payments, identity, and banking infrastructure.

Eric has been in the Blockchain space since 2012 and is involved in a number of blockchain and fintech businesses both as investor and board director. He currently serves as Managing Director for one of the UK and EU's longest running Bitcoin exchange and merchant processor, Cryptopay.

Portrait of David Vanrenen

David Vanrenen


Ex-chairman - Earthport PLC (LSE:EPT)

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David Vanrenen has had a long and distinguished career in the financial markets. In 1969 Vanrenen joined as a partner of Cliffe, Neal and Co, before subsequently moving to Mathison Hollidge, a large South African broking house, in 1975. Vanrenen was responsible for developing the South African bond market, and was a member of the Johannesburg Stock Exchange Committee for two years.

In 1982 Vanrenen moved to Australia, where he founded the investment bank, Australian Gilt Securities. In 1987 the company was acquired by Rand Merchant Bank, and Vanrenen remained as Chairman for a further two years.

More recently, in 1992, Vanrenen established Equisoft Ltd, which developed front-end quantitative analytic systems with Reuters. In 1997 Vanrenen was responsible for building Earthport, a leading internet payment system, where he was Chairman until 2002.

Portrait of Michael Caselli

Michael Caselli


Founder of iGaming business

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Michael Caselli is considered one of the world’s leading experts on online gaming and has been a sought-after expert by several international news programs including CNBC, MSNBC and the BBC.

Since beginning his career in iGaming in 1996, Michael has shared his expertise in the sector as the editor/publisher of several iGaming magazines; and by participating as organizer, host, chairman and moderator for leading international interactive gaming conferences.

Today, Michael is a sector investor, an entrepreneur and an advisor for companies in the iGaming space. Additionally, Michael also spends his time philanthropically, working on The Caselli Foundation, advancing educational opportunities in iGaming.

Michael holds an MBA with a thesis subject on iGaming, and has been honored by multiple groups for his publications and for his expertise. He has been honored as a Leader in Gaming by the Global Gaming Expo where he has spoken and chaired on a variety of iGaming topics.

Michael is a Director and Head of Strategy at iGaming Business / Clarion Gaming, where he works actively on a variety of publications and conferences; and organizes social events for the industry including Fire & Ice, the iGaming industry’s oldest and largest social gathering.

Portrait of Rasmus Sojmark

Rasmus Sojmark


CEO & Founder of SBC Global and

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CEO & Founder of SBC, Rasmus has 15 years industry experience, with an early career start as commercial director of, and founding team member of EveryMatrix. In 2009 he founded SBCGlobal (a successful events, news and media business) and (a b2b social sportsbook platform).

He holds a University Masters Degree in International Marketing, with a dissertation that researched and analysed both online and land based sports betting behaviour. His work was later presented and published in academic books at Aalborg University.

While at EveryMatrix he won EGR Awards for Best Sportsbook Innovation 2010, Sports Betting Rising Star 2011 and special commendation for White Label Partner of the Year 2011. In 2008 and 2009 he won back-to-back IGB Awards for Best Sports Betting Affiliate and the Best Overall Affiliate with

Portrait of Dennis Van Maanen

Dennis Van Maanen


Founder of Esanda Recruitment

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Dennis van Maanen has worked with iGaming companies since 2002. Initially, as a recruiter, and more recently as a matchmaker for M&A, JV’s, partnerships, funding, expansion and staffing. As founder and chairman of Esanda Consulting, he led the sale of the business to a Fortune 500 company. As an Angel investor, he continues to help technology companies grow. Through Esanda Recruitment he continues to lead the way in executive search for staff.

Portrait of Lyceum


Media Partner

iGaming PR & Events

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Lyceum Media was founded reactively to exploit the experience and abilities of its founders and to consolidate their considerable experience in journalism, casino marketing and PR into one entity. Once these personalities joined, they immediately recognized the void in the market for media and PR experts and practitioners that understood the underpinnings of the iGaming business. After that revelation, the founders began to understand that there has never been a time in the history of business where customer acquisition has served such a core function to a business. Raising your brand's profile and acquiring customers efficiently and creatively in this competitive marketplace is the key to a successful iGaming operation.

Portrait of Sports Betting Community

Sports Betting Community

Media Partner

Sports Betting Events, News & Community

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Sports Betting Community (SBC) is an organisation dedicated to raising the profile and coverage of gambling operators, software suppliers, affiliates, service agencies and media portals in the complex and saturated online gaming market. SBC currently operates three brands within the sports and gambling industries: SBCNEWS, SBCMEDIA and SBCEVENTS

Strategic Partners

Portrait of 2BET2


Sports Apps

2BET2 will provide reference app development to the foundation.

Pioneering social betting on networks such as Myspace, Bebo and Facebook and mobile devices, 2BET2 brings extensive betting and app building experience to the foundation. 2BET2 will provide reference app development to the foundation.

Portrait of CoinPoint


Cryptocurrencies & Blockchain Agency

CoinPoint is a knowledge and services agency focused on catering various Blockchain, fin tech, and cryptocurrency markets around the world. Established in 2013, we have built a strong global network of partners, suppliers, and clients in multiple sectors to provide all services needed in the market.